Tools: Adobe Illustrator, squarespace.com
Timeframe: 2 weeks
Who has a story to tell? MyBiographie provides biography writing services targeted at the sandwich generation, people who have kids and also have older parents, that want biographies written for their parents so that it can be passed on to their kids. Whether it is for memory or for connecting with family heritage, the team at MyBiographie will send a team to interview, write, and print the biography into a book. 
The Challenge
The client’s business is growing and he is looking for logo and branding. I was to select typography, colours, and other brand directions for his brand. In addition, he dislike the name “MyBiographie” and wants us to rename it to something unique that represents the brand.


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