Avenir Next

Typographical Specimen Landing Page

Avenir Next is modern stylish, and versatile

Tools: Adobe Photoshop, InVision
Timeframe: 1.5 weeks
Team: Solo project
Brief
This was my first design project. I was to create a landing page that showcases Avenir Next, a geometric sans-serif typeface.
This was my first time using Adobe Photoshop in a long time. Needless to say, I was very excited to get started.
Mood & Visual Language
I really loved the geometric shapes in my moodboard. The piece on the left was really beautiful and inspiring. Since Avenir Next had rounded shaped letters, I wanted to incorporate that in my design.
Base on all the information and moodboard in front of me, I want the design to feature smooth flow, and lots of negative space to look clean. In terms of colour and texture, I wasn’t sure.
Moodboard
Key Learnings
I had always been interested in typography but never looked into it beyond “that font would look good here”. This was the first time I really took the time to research about one typography. I really like Avenir Next.
In addition, this project gave me hands on experience with Photoshop.
Landing Page
Landing Page

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